What Does Your Brand Say About You?
A good brand has the power to touch the lives of your audience, encouraging trust, inspiring loyalty and creating an emotional link between them and your business.
What's Your Story?
Here at Digital Arts, we do more the just provide a service, we provide a consultancy. We can help you discover what defines you and what makes you unique. This could be embedded in anything from the product you provide to the way you treat your customers.
When we find these “unique fingerprints” of your business, we can discuss the best way to communicate these through outstanding branding that your audience will never forget.
Your Brand Strategy
Every successful brand has a good brand strategy. We can develop one for your new or existing brand, showing you the best ways to promote your branding across digital and print mediums.
We can also show you how to implement your branding across a range of marketing materials from business stationary, brochures and flyers to websites and social media. We want to help you create a lasting impression. After all, your success is our success.
What Is A Brand?
Many people think that a brand is a logo or the business itself, but a brand is neither. A brand is a number of different elements that are associated with your business. These elements include your name, slogan, logo, colours and even the imagery associated with your business.
A brand is what pops into your audiences’ mind when they think of your business. Your brand is the heart of everything your company stands for. It’s often the first impression you make and reflects your reputation. Infact a good brand has the power to make an impression that lasts and influence the way we think.
What Good Branding Can Do For You
A good brand can do more then just make you stand out from your competitors. A good brand can touch the lives of your audience, creating an emotional link between them and your business. It can encourage trust, inspire loyalty and grow your business in a way nothing else can.
How We Can Help
Here are just a few of the things we can do to help you craft your brand and begin touching the lives of your audience.
Naming Your Brand
Shakespeare may have famously said “What’s in a name?”, but when it comes to your brand the right name is crucial! We can talk you through choosing the best name or develop some great names for you to choose from.
Your Brand's Message
What sort of message do you want to get across to your audience? We can help you discover what makes you unique and refine this in to a clear and concise message to help your audience discover what makes you their best option.
Your New Logo
We love creating logos that our clients are proud of, in fact it is what we enjoy doing most. We can take care of everything from designing the right graphics to choosing the right font or even creating a new one.
Colours play a vital role in communicating the type of organisation you are. Some colours build trust, others have a calming effect and yet others excite. We can choose the best colours to communicate your brand and touch the emotions of your audience.
We can create beautiful, well thought out icons that enhance your brand for use on your website, apps, programs, brochures and more. These can help create a more consistent and rewarding brand experience.
Now you have your shiny new brand, it’s time to start showing it off. We can design a range of stationary around your brand including business cards, letterheads, envelopes and flyers so that you can deliver a more consistent brand image.