We truly believe that blogging is a great way to market your business and build relationships with existing and potential clients. However many of the businesses we meet shy away from blogging, worrying that it involves too much of a time commitment or that it is not right for their business. So over the past few weeks, we have challenged ourselves to research and come up with 49 different reasons why your business should be blogging…
- Blogging shows commitment to your industry
- Blogging shows your knowledge of your industry
- It gets you known as an authoritative icon for your industry
- It shows your development over time which in turn builds trust
- Researching topics for your blog keeps you learning
- Blogging can be fun
- It engages your clients (who doesn’t like to give their opinion on a blog hint hint)
- Blogging has been called “a swap meet for the mind.” (Nancy White)
- Your website can become like a book where potential clients just read it once, whereas a blog is a subscription and encourages people to keep coming back
- Search engines love fresh content
- Blogs are a network of links, Google loves links
- Links in blogs keeps users on your site and drops your bounce rate (the rate of visitors that visit just one page then leave).
- Everybody loves to share good blog posts
- Some tweet blog posts (@graphic_designe)
- Others digg them (digg is a social bookmarking site)
- And it’s perticularly rewarding when users start linking to your site from theirs
- After years of blogging, some have written books
- A blog helps you reach people you otherwise would never have met
- It’s free marketing
- You don’t need to have any coding skills
- It’s a quick way to create many content rich pages (great for google)
- You initiate conversations with readers
- A blog will improve your writing skills, essential in many areas of business such as emails, letters and contracts
- Blogging improves your thinking, great for networking
- Many use blogging as a stepping stone to public speaking
- You will engage and inspire others
- A blog will increase your confidence and make you more comfortable with being known
- It will provide you with reminders of past thoughts
- It can win you business. According to Custom Content Council statistics, a website with consistent, relevant content is 60% more likely to win a contract.
- A blog provides a great way to communicate regularly with clients without having to regularly pitch products or services to them
- A blog can build trust in the minds of potential clients
- It can convey the ‘human’ aspect of your organization
- It will differentiate your website from your competitors ‘brochure’ websites
- A blog is a great way to build contacts, some very influential
- Every time you add a post to your blog, you are extending your brand
- A blog is a great way to do market research
- Blogging helps you keep abreast with whats going on with your customer
- A blog promotes loyalty with your clients
- If gives people something to talk about and if they talk about your blog, they will talk about your company
- Traditional journalists often interview bloggers, in fact they love to do so
- It’s a great way to publicise promotions
- It’s a great way to engage customers to solve problems and add new ideas to your services
- A blog is a great way to address a crisis or bad PR
- Blogs are a great way to build new partnerships and alliances
- Blogging is a great way to share your success stories
- Its a great way to improve your technical skills
- A great way to listen and learn from feedback
- A blog is a fantastic way to experiment with new ideas
- Blogging builds relationships
There we are, 49 reasons to get into blogging. If you have been considering setting up a blog and would like more information on how to set it up for your website, please feel free to drop us an email or give us a call.