June 28, 2011

Show Your Website Some Love with Google +1

Marketing, Search Engine Optimisation, Social Media, Web Design

What is the +1 Button?

Google have recently released their latest attempt at social media, the +1 button. They themselves describe the button as shorthand for “this is pretty cool” and “you should check this out”. The button will soon start to show up next to search results and on websites across the web.

When you +1 something, you associate your name with the link, recommending it to friends and family. It shows up on your Google Profile, which is required to use the +1 button, and also on the search results of your contacts (including those in Gmail and any linked social networks such as Twitter).

Haven’t I Seen This Before?

Googles +1 button has been described as Google copying Facebook’s “Like” button. For those of you who aren’t familiar with the Like button, it’s basically a way to share web pages you like with friends or colleges on Facebook. This is great for getting your website viewed by a wider audience through third party referrals. It has been said that some 2 million sites already have Facebook’s Like button installed.

So How Can the +1 Button Work For Me?

Google have confirmed that +1 results will effect a websites ranking. Another thing to keep in mind is that google is working hard towards personalised search results, so the +1 button will effect the search results of your contacts, so building a strong social network is more important then ever.

Whatever the case though, by integrating the button into your site, you give loyal clients a way of recommending you (hint hint), and it is an indisputable fact that recommendations are the best form of marketing.

How Can I Get it on My Website?

If you have a basic understanding of HTML, you can get the code from Google Webmaster Tools by clicking here. Or if you have word-press, there are a few plugins that will do it for you. Alternatively, if you have no HTML skills or WordPress, just contact your web designer and ask them to integrate it for you.

So what do you think to the +1 button? Will it change the way we use the web or will it flop like some of Googles other social media projects in the past? Leave us a comment with your thoughts below.

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